Providing educational content during Facebook Live can help position the brand as a thought leader

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 06, 2020, 6:08 PM UTC

Live streams have been steadily gaining popularity and have grown 50% in the US since January, according to Facebook.

With audiences looking at video content at five times the rate of static content, marketers should look to leverage Facebook Live to reach out to their customers. They also allow companies to build up trust through interactive, two-way conversations.

Using live videos to create educational content can not only provide customers with value but also help position the brand as a thought leader. A live Q&A session also encourages user engagement and adds authenticity as well as deepens the audience connection.

Raising money for a charitable cause during a live stream can showcase the company’s values and help solidify its reputation among consumers. Marketers should explain the cause’s importance and pin a comment directing people to the right place to make donations or contributions.

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