Organisations should inform the government about their post-COVID-19 public affair strategies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 06, 2020, 4:20 PM UTC

Government’s priorities, plans and resource allocation can change immediately as the pandemic gets over.

This piece argues while the government is generous and open to hearing views at present, it might not continue with the same approach after the lockdown. The priorities of the government can change with their main focus on cross-party agreement to look out for a long-term solution to social care, along with the economic recovery.

Businesses should be agile and keep the government updated about their public affair strategies post lockdown. Organisations should inform the government even if they don’t require any additional support from the governing body after the lockdown.

Brands should also consider virtual engagement mediums like Zoom to conduct video-based real-time meetings with government authorities. Companies should further think about the impact of coronavirus pandemic on their spending review and autumn budget announcements.

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