With changing, consumer behaviour retailers must create a long-term communication strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 06, 2020, 10:37 AM UTC

Changing the tone of marketing messages can help brands embrace evolving trends among customers.

This article states that as the world recovers from the pandemic, consumers may have developed new habits or passions to which retailers must adjust to. Brands should craft long-term and transparent communication strategies and share every change that occurs within the organisation, be it product or employee-related.

Retailers should prioritise their messages, and understand how their customers are going to respond before communicating. Crafting dynamic content that could easily be personalised as per consumer type and relevancy is recommended.

The author contends retailers should watch out for changing trends and its potential long-term impact on consumers after social distancing is relaxed. Sending out relevant and engaging messages can help brands improve loyalty and retain consumers.

Read the original article

[5 minute read]