US consumers are focusing on stocking essentials for pantries as COVID-19 continues

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 05, 2020, 10:33 AM UTC

FMCG trends across markets in Europe, UK, New Zealand and the US sees rapid changes as per Consumer Spending Tracker for Measured Channels from IRI records.

The report states, the week ending 19 April saw sales for Home Care and Frozen Food categories across markets to be higher than the previous year. Consumers in the US are stocking up on essentials for pantries and buying more fresh food.

Customers in Italy are focusing on basic ingredients like surface cleaners and tomato products, while Britons are stocking up and replenishing necessities. Online shopping has also improved in Italy, France, and Spain, especially for “Click & Collect”.

Further DIY projects in the UK are increasing, as the DIY retail sector opens. A cited Kantar research found that 12.5 million UK households plan to do a DIY project in the near future.

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