Retailers should take advantage of Google’s free product listings

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 05, 2020, 9:00 AM UTC

This piece looks at the ways businesses can organically increase their web traffic and push revenue.

Ecommerce companies should look to audit and implement changes on their sites to increase organic traffic and push revenue. Retailers should take advantage of Google’s free product listings to get exposure to customers who come to the search engine for their shopping needs.

Businesses should also optimise for local search results and location-based queries by updating their names, addresses, phone numbers and work hours. They should also ensure the events that have moved to online due to the pandemic are reflected on search results.

Ecommerce outlets should conduct technical audits to make sure that their website is working at optimum capacity. Ensuring a proper redirecting strategy while deleting duplicate content and optimising load times can help a website to achieve its full potential

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