Forming a customer advisory board can help PR professionals convert consumers into brand advocates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 05, 2020, 9:15 AM UTC

Brands can employ sales teams to communicate advocating opportunities.

This piece suggests ways in which PR professionals can convert consumers into brand advocates and influence the brand’s audience. Create a customer advisory board to receive feedback, nurture relationships, and encourage consumers to provide valuable insights regarding products and services.

PR teams should outline the possibility of customers becoming brand ambassadors and their involvement in media from the time they sign up with the brand. Activities like requests for testimonials, case studies, and others should be made clear upfront.

C-suite executives can also act as brand ambassadors themselves to share key messaging and value proposition while promoting customer engagement. Conduct anonymous surveys to glean data and responses from reluctant consumers. PR pros can leverage these surveys in media coverage or social media to demonstrate the brand’s value.

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