A cited Statista report shares that 44% of consumers in March 2020 (amid quarantine) spent more time on social media.
This article suggests brands to create educational and motivational content and develop virtual communities during quarantine to engage and build relationships with audiences. Produce educational, supportive, and empathetic content on social media to effectively connect with audiences.
Sharing empathetic stories, charity work or motivational posts on social media platforms can help brands resonate with the audience’s sentiments. Marketers should share content that is educational as well as entertaining, like actionable tips or TikTok videos.
For example, companies like Headspace share posts like “no-sew masks from home” on Instagram to educate and motivate their followers. Arrange virtual events like Zoom Happy Hours or Instagram workouts or challenges to build community support and help audiences adjust to working from home.
[10 minute read]