Brands should have the license of an image before creating any meme for social media marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 05, 2020, 10:49 AM UTC

Marketers should stick to the brands’ personality and tone of voice while creating a meme.

This piece suggests brands should incorporate memes in their marketing strategies to effectively market their products on social media. Using original memes as a marketing tool can help businesses give an authentic voice to their brands and showcase their company culture.

Businesses should select the types of memes that better resonate with their target audiences as memes are age-specific. Leveraging memes to target the millennials might not generate the desired engagement for older generations.

Marketers should also ensure they are licensed to use the image they are including in their memes if they are not creating it themselves. Brands can further create their versions of a current trending meme if its relevant to their businesses.

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