New Ideas in Marketing
Essential news for marketers, summarised by YouGov

The engagement windows can shift due to changing consumers' quarantine responses and lockdown mandates.

This piece suggests timings marketers can use to post content on social platforms to drive maximum engagement during the coronavirus crisis. Customers are now more likely to engage with online branded content even during the usual “off-hours” due to lockdown.

With consumers spending more time on social media even during weekdays, brands should post content on Monday, Wednesday and Friday at 11 a.m on Facebook. But for Instagram, marketers should publish content on Monday, Tuesdays and Friday mornings. Tuesday afternoons can also drive higher engagement on Instagram.

The author suggests marketers can drive engagement on LinkedIn by publishing content on Wednesday morning and mid-day, Thursday and Friday mornings. According to Sprout Social, posting early on Friday mornings can be fruitful for boosting the brand’s engagement on Twitter. 

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[5 minute read]

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