Evaluate reviews to effectively research for keywords and improve search ranking

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 04, 2020, 7:24 AM UTC

Marketers can use tools like Ahrefs or SEMRush to reverse-engineer keywords that are attracting traffic.

This article provides some keyword research tactics marketers can use to source relevant keywords that could enhance search ranking. Craft search engine optimised content with keywords mined from Google reviews, eCommerce sites and a brand’s own website.

Brands can also leverage Google search suggest to source keywords, as Google’s search bar automatically populates similar suggestions based on user searches. Searching for queries and analysing related searches at the bottom of the page is recommended for more keyword opportunities.

Reverse-engineering keywords through a new website that’s ranking well helps reveal low competition keywords that are ranking well. Identifying competitor strategies using tools like TagCrowd lets marketers glean valuable keywords being used by competitors, to ultimately rank the business’ own website higher.

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