Pandemic inspired products should be aligned with the overall brand

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 30, 2020, 2:55 PM UTC

Messaging should have a timely angle that highlights the brand's core competencies.

In the wake of the COVID-19 pandemic, marketers need to change their tactics of monetizing their content and take advantage of revenue streams beside advertising. But they need to have a clear understanding of their new products and services before committing to new strategies.

Brands need to particularly be careful about not messing up their long-established effective strategies and diluting their brand value. Having new products overshadow the rest of the brand and messaging can affect the bottom line in the long term.

Businesses need to create content that provides relief to consumers in a new cycle which has been dominated by the coronavirus and politics. Recruiting freelancers and a project manager to guide them can help understand the full extent of work without having to commit to a full-scale upgrade.

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