Marketers should leverage data from Google trends to understand consumer behaviour

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 30, 2020, 10:50 AM UTC

Analysing Google trends can help marketers discover new opportunities to reach out to customers during the pandemic.

This piece looks at ways brands can use Google Trends to their benefit in their content marketing strategy. Data can bring up some apparent trends, like an increase in search for surgical masks, but can also deliver unanticipated trends in unexpected sectors.

While conventional wisdom would have expected the beauty segment to drop in search of self-care treatments like “Peel Masks” have seen a 58% rise over the past weeks. Marketers should ensure products which are trending should be listed in Google shopping’s new free listings.

Businesses should also have content that guides consumers to select the right product to ensure customer satisfaction. Especially beauty and apparel brands should also consider producing tutorials and advice about looking good on video conferences.

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[5 minute read]