91% of US consumers intend to return to brick-and-mortar stores once COVID-19 subsides

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 30, 2020, 10:58 AM UTC

50% of consumers are still visiting quick-serve restaurants, as per a report from MomentFeed.

According to the report, 91% of consumers reported intending to visit brick-and-mortar businesses like restaurants, stores, and others after the crisis ends. 32% of Americans plan on visiting these stores more than before COVID-19.

However, consumer behaviour seems to be pivoting online too with 82% of participants visiting online businesses. Additionally, dine-out has gone from 21% to 7% during the outbreak.

Further, visits to grocery stores are still high, with 82% of consumers frequenting them even during the pandemic. Dine-in restaurants and grocery stores are likely to see a quick recovery with 39%, and 35% of consumers plan on visiting them each more than ever before COVID-19.

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