YouTube starts video fact-checking searches in the US

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 29, 2020, 10:56 AM UTC

The move comes amidst massive misinformation around the COVID-19 pandemic.

Fact-checking articles will appear in informational panels along with YouTube videos in the US to counter any misinformation. The panels will appear next to searches for topics where relevant articles have been published by US publishers who are part of Google’s network of fact-checkers.

The fact checks will show up when users are searching YouTube around specific claims, especially around fast-moving topics like COVID-19, the company said. The move is a part of a broader push from Google to more actively police the platform to reduce the spread of misinformation. Google has also announced that it would be donating $1 million to International Fact-Checking Network (IFCN)., PolitiFact, and The Washington Post Fact Checker are among the dozen US publishers who are already a part of the network. A similar feature was launched in Brazil and India last year.

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