New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Write concise and brief emails with a clear subject line to avoid confusing the readers.

This piece suggests how marketers can optimise transactional emails and enhance email campaigns. Sending out transactional emails, like welcome and confirmation emails, can help marketers build trust and brand awareness among consumers and drive conversions.

To improve open rates in transactional emails, brands should personalise their messaging by using the recipient’s name and displaying the company or its representative’s name in the “From” field. Transactional emails have higher open-rates as they are triggered by users' actions and are expected by them.

Further, choosing the right email service provider and using separate IP and domain addresses can help marketers ensure the deliverability of their emails. The author recommends accepting email replies and responding to them promptly can help brands improve their engagement rates.

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[13 minute read]

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