Conference marketing budgets could be redirected towards content production and social media ads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 29, 2020, 7:56 AM UTC

Investing in conversational marketing like live chats could boost lead generation.

This article suggests that brands should divert their conference marketing budgets to craft and publish new content like videos. Create content and share company resources on LinkedIn to build connections, participate in industry discussions, and build trust, just as in conferences.

Producing videos for social media platforms, websites, and emails demonstrates value to potential prospects, and can ultimately convert them. Hosting live video streams with content like FAQs and interviews on platforms like Facebook could potentially substitute a marketing conference.

Creating a podcast series with monologue-style interviews or interviews with thought leaders helps build a community and establishes brands as subject matter experts. Launching a social media advertising campaign could generate leads and re-engage audiences effectively.

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[13 minute read]