It helps get more conversions from the traffic a site currently sees.
This article shares some rules to keep in mind while A/B testing to boost conversions. The author suggests running a test for at least a week to rule out exceptional variations and because website traffic varies from one day to another.
The piece also advises running a test until at least a 95% confidence level has been achieved towards the winning variation. Marketers must be mindful that the smaller a conversion boost, the longer a test needs to run, and the converse is true as well.
The author recommends testing the headlines first as those have the potential to boost conversions by 30%. One benefit of regular and consistent A/B testing is that it eliminates assumptions and disagreements.
[6 minute read]