Produce relevant video content to enhance brand reputation through Facebook

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 28, 2020, 11:07 AM UTC

Two in every three Facebook users visit the Facebook page of a local business at least once a month.

This article suggests how businesses can boost brand reputation using Facebook. Creating engaging and interactive social videos about relevant products and services can help brands attract the attention of target audiences and convert them.

Regularly post high-quality written content like brand updates, special offers, company news and more on the company’s Facebook page to maintain consistency. However, brands should refrain from being too promotional. Focusing on user-generated content can help bring more value to the company’s Facebook presence.

Enabling Facebook recommendations can further help marketers boost brand reputation, as users can rate the business and read reviews from other consumers. The author suggests employing customer service to address consumer complaints.

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