PR agencies should grasp remote communication technologies to improve productivity amid the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 28, 2020, 4:11 PM UTC

It can help communicators adapt to the new working practices, opportunities and regulations when the crisis is over.

This piece argues that with continuous shifts in the market, improving new channels of communication for remote working during lockdown can help PR agencies enhance productivity. PR professionals should efficiently adapt to new working practices and develop new revenue streams through new channels of collaboration and communication.

Communication agencies should integrate messaging technologies into both internal and external business communications to build a messaging strategy, determine technologies, guidance and policies. A cited study show usage of messaging and workflow collaboration technologies has reached its peak during the pandemic.

The author contends businesses should use messaging platforms that comply with privacy and data regulations such as GDPR. Having a strong understanding of remote technologies can help PR agencies improve client counselling, transparency and co-creation.

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