Including AI tools in brand management strategies can help organisations achieve customer loyalty

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 28, 2020, 5:33 PM UTC

AI-powered systems like voice recognition and facial recognition can help brands ensure consumers about the security of their data.

This piece argues that incorporating artificial intelligence in brand management platforms can help businesses earn customer loyalty and boost sales. AI can provide businesses with quick and efficient solutions like interpreting human emotions and predicting customer behaviour, to help them deliver seamless customer experience.

AI-powered chatbots can further help organisations provide personalised recommendations to the consumers. These bots can also help businesses offer quick responses to the customers for their queries like FAQs and provide them with sales suggestions.

Businesses can utilise AI to analyse and monitor their online mentions across platforms and accordingly protect their online reputation. AI can enable marketers to conduct detailed analysis and research on websites, social media platforms and other forums.

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