19% of global enterprises have upped spending or are investing in strategic initiatives

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 28, 2020, 2:37 AM UTC

A study of over 300 global enterprises revealed that investments in digital initiatives are increasing.

The research found that 19% of respondents have increased spending or directing new spending towards strategic initiatives like digital transformations in the first half of 2020. 23% of those polled have increased spending or dedicated new funds towards technology and infrastructure.

54% of large enterprises (with annual revenue over £50 million) describe their response as “shifting messaging to emphasise digital fulfilment/digital products/digital services.” Further,46% agencies are getting clients’ support for digital products and services.

Products and service innovation during the pandemic was reported by 47% of large enterprises. 49% of participants have seen innovations in marketing messaging or branding that can be useful beyond the pandemic. Additionally, 43% of those polled have reported innovation in customer communications.  

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