Leveraging influencer marketing can be cost-effective for marketers during this crisis

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 27, 2020, 10:52 AM UTC

Influencers have a higher impact on customers with 63% of people trusting influencers more than brands.

With increasing consumption of online content due to COVID-19 quarantine, businesses can leverage influencer marketing to reach their prospects. Influencers cater to a large audience with loyal followers, which can be useful for brands to stay relevant during the pandemic.

Promoting content through influencers can also help businesses get more reach and engagement within a relatively limited budget.
With festivals and events being shutdown, influencers are more willing to collaborate with brands and are offering flexible pricing options

Businesses can partner with influencers to communicate relevant and useful information like “how to workout at home” during the pandemic to create a social impact. The author suggests marketers should continue to promote their brands now to stay on top of mind after the crisis is over.

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