Facebook publishes Instagram Stories playbook detailing effective ways to use the feature

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 27, 2020, 1:08 AM UTC

Brands can use Instagram Stories to communicate important updates with customers.

Facebook has recently released an 8-page playbook for Instagram Stories. It lists the most effective ways businesses can use Stories to reach and serve their consumers. Brands can use Stories to promote services like food delivery with food order stickers, and gift cards with gift card stickers.

Marketers can also spread awareness about their Facebook fundraisers by sharing it through Instagram Stories. The article states brands should use appropriate imagery and be empathetic. Stories can also be leveraged to share answers to common questions.

Further, the interactive stickers provided by the platform can be used to seek feedback from audiences via Instagram Stories. Marketers can also capitalise on positive content from their community and re-share it on Instagram Stories.

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