COVID-19 is accelerating the B2B’s digital transformation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 27, 2020, 6:25 PM UTC

Episerver’s Global B2B Digital Experience Survey looked at 600 global decision-makers at B2B organisations.

Digital transformation in the B2B sector is being fast-tracked to address immediate needs due to the pandemic, with a majority of those surveyed (54%) saying that their customer relations were strained, developing or non-existent. 41% said that selling directly to customers online is the most significant opportunity in the next year, while another 36% wanted to provide their sales teams with the right digital sales tools.

71% of digital leaders also agreed that their company’s digital experiences do not meet their client expectations. This means that consequently, 85% of these leaders expect their digital experience budgets to increase, economic downturn notwithstanding.

Apprehensions around digitisation remain, with 61% of B2B leaders fearing that AI will replace human workers within five years. But, 82% expected AI to make them better at their job in the next two years.

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