Calculating “Share of Voice” can help B2B marketers gauge their brand awareness among audiences​

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 27, 2020, 2:25 PM UTC

Share of Voice is defined as the percentage of the market a brand owns as compared to its competitors.

This piece highlights some of the most effective Key Performance Indicators (KPI) that B2B marketers can use to measure their brand awareness. Measuring Share of Voice can help marketers gauge their brand’s influence within the industry and their edge over competitors.

B2B businesses can also consider measuring organic search volume to identify the number of times people are searching for their brand, products or websites. Using Google Search Console can help businesses measure their organic search volume.  

Keeping a track of brand mentions can help marketers get insights on their brand awareness within their niche. Marketers can further use social media management tools to monitor consumers’ sentiments behind each brand mention and use the data to improve services in the future.

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