This time must be used to prepare for an eventual return to an open market.
This article suggests what PR professionals can do at a time where disruptions due to COVID-19 are plenty. The author suggests that PR professionals can use this time to work on award nominations.
Where during “normal times”, events, media interviews and sales collateral takes precedence, communicators can now engage subject matter experts to collate thought leadership ideas. Even though this content might not be useful for promotion now, it can help the rate of business activities jump dramatically.
The staff most impacted by shutdowns could be urged to focus on research that informs PR and marketing efforts in the future. For this, teams (say, those who typically work on live events) could now take up research.
[2 minute read]