Marketers should align their content strategies with current consumer behavioural trends

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 24, 2020, 6:03 PM UTC

A cited study found people are now spending 20% more time on both gaming and non-gaming apps.

With people losing jobs or incomes getting slashed, marketing professionals must understand consumers are purchasing only essentials now. But, they are also looking for more entertainment content online. Brands need to address current consumer needs while being carefully addressing customer sentiments.

Content teams should create informational, inspirational and entertaining content that is relevant to their business to engage with their audiences effectively. Google trends show that “how to” searches started significantly rising from March this year. Companies can create how-to content to connect with their target groups and make an impression on them.

Marketers should use popular mediums, like TikTok and YouTube, to share their content. They can also launch podcasts or collaborate with other podcasts within their industries.

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