74% of PR and marketing communications professionals have reconsidered or halted their efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 24, 2020, 8:08 AM UTC

A Chicagoland study surveyed 127 digital, PR and marketing communications professionals.

The report found that 74% of respondents responded “Yes” when asked if their companies have altered or stopped efforts in response to the pandemic. About executing current activities, 47% reported having changed course, while 17% briefly paused activities.

However, 9% of those polled are using the opportunity to plan, and 7% have increased their marketing efforts. For 6%, it is business as usual. Further, 29% of participants feel “highly annoyed” about marketing calls and emails from companies with business-as-usual messages.

While 32% of those surveyed are “somewhat annoyed”, only 12% said they weren’t bothered. 48% of respondents are watching out for signs of normalcy to re-engage in marketing activities. And, 12% would resume their normal outreach in three to five weeks.

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