Write conversational copies to enhance conversions on landing pages

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 23, 2020, 1:59 AM UTC

Brands should highlight key product features in bullet points to cover all the benefits and drive sales.

This article suggests tips brands can use to enhance the conversion rates on their landing pages. Craft landing pages with conversational style copies to connect with potential consumers and generate leads. Headlines that pique consumers’ curiosity can attract and retain their attention.

Writing an emotional headline and copy can help brands better connect with prospects and address their problems while maximising conversions. The author recommends marketers to update landing pages to reflect the current economic conditions and trends to maintain relevancy among potential consumers.

Place strong testimonials right under banners or above the headlines on landing pages to build credibility and improve conversions. Brands can also hire professional videographers to record a brief testimonial video and post it on the website.

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[6 minute read]