New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Companies could shift focus from vertical to horizontal integration.

This article states what can be expected in a post-coronavirus world. The author expects consumers to delay big purchases indefinitely. Demand for products, services and legislations that keep living and work spaces cleaner will go up.

The piece expects iris scans, self-maintaining technology and gesture-controlled screens to thrive. The attractiveness of virtual reality could go up.

Diversification of suppliers where materials are sourced from will become prevalent. Companies will seek diversification across products and markets too. Moreover, shoppers in the post-pandemic world, could seek a compromise between safety and sustainability.    

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