Implementing proper martech solutions can future-proof businesses while employees work from home

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 23, 2020, 10:59 AM UTC

Martech solutions can automate processes to increase productivity, maximise resources, optimise time, as well as reduce human errors.

While teams are working from home, businesses should implement martech solutions to boost their motivation while reducing menial and repetitive tasks. But, they should also ensure the technology is making lives more comfortable and not complicated. The right set of tools can not only help gain valuable audience insights but also speed up response time to improve customer experience and personalisation.

Businesses should utilise technological solutions to bring together teams and departments. A HubSpot study found that “‘tightly aligned’ companies achieve a 24% faster three-year revenue growth and 27% faster three-year profit growth.”

Marketing technology tools can further enable effective measurements to maximise ROI. Businesses should implement tools that integrate seamlessly to provide a simple yet intuitive user experience.  

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