Businesses must invest in an SEO strategy to survive the COVID-19 pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 23, 2020, 1:58 AM UTC

Time spent on apps amid the outbreak has increased 20% globally, as per Social Media Today.

This article highlights the importance of incorporating SEO into marketing efforts specially amid the pandemic. Investing in an effective SEO strategy can not only help brands survive the coronavirus pandemic but also improve returns in the long-term.

With more people staying home and spending time on social media platforms, marketers should look to link building and white label SEO to improve relationship with customers. Further, bidding prices have dropped across several industries, and PPC ads and SEO packages are now more affordable.

Additionally, with a significant increase in blog visits, apps, and social media sites amid the outbreak, building customer relationships is recommended. The author contends that having a good SEO strategy can help brands maintain their organic ratings and stay relevant.

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[3 minute read]