Use bright colours in CTAs to attract user’s attention and improve conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 22, 2020, 8:35 AM UTC

Incorporating white space and margins around call-to-actions (CTAs) can help create a clean design.

This article highlights design practices marketers can apply to create visually appealing CTAs to maximise clicks and conversions. Consider colour psychology while designing CTAs, use a bright colour against a light background to attract users’ attention and entice them to click.

Creating CTA buttons with large, legible, clean, minimalistic and easy to read fonts can further help marketers improve click rates. Serif or sans fonts is recommended for CTA buttons or texts for improved readability.

Marketers can further leverage relevant illustrations and icons within CTA graphics like a mock-up of lead magnet or animated graphics to make CTAs stand out. A/B testing different design options, and colours, and texts can help brands create CTAs that generate the most leads and enhances conversions.

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