Focusing on a few core values in company culture videos to give consumers a clear view of the brand

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 22, 2020, 7:37 PM UTC

Brands should first identify the values that better align with their stories.

This piece underlines ways that organisations can leverage their business culture videos to humanise their brands and generate empathy among the audiences. Videos should be focussed on one or two core values, instead of overloading it with information, to better communicate brand values to the viewers.

Businesses should identify the mission, vision, and values which define their companies in their videos. Organisations should approach the key employees of each department to participate in the videos to bring authenticity.

While choosing the shoot location, marketers should consider the transportation and storage factors if they plan to record the videos outside their office. For shooting an interview, interviewers should pre-draft the list of questions they want to ask the interviewees. 

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