Discounts or contests could compel customers to subscribe to email lists

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 21, 2020, 10:46 AM UTC

Brands could also reach out to their existing audience seeking email addresses.

This article describes email marketing as an approach that’s straightforward, affordable, predictable and easy to use. To get the best results from it, however, a relevant email list needs to be built. For creating such a list, marketers can use tools like Mailchimp, ActiveCampaign or Campaign Monitor.

Marketers could then compel customers to share their email addresses by offering a coupon or discount code, free tool or resource. Running a contest or giveaway is also recommended. Now, to collect emails, companies would need a landing page that perhaps has pop ups or sticky bars.

Having done this, an email-gated offer can be promoted. Sticky bars and popups can be useful in promoting an offer on the website. Leverage social media to reach the online, existing audiences more directly.

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