Content marketers must track KPIs like inbound links and social shares

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 20, 2020, 12:02 PM UTC

Tracking conversion rates helps identify the content driving maximum sales and conversions.

The article suggests the KPIs that content marketers must focus on. By measuring the right KPIs, businesses can suspend the tactics that aren’t working and ultimately improve campaign ROI.

The author suggests considering article views as a KPI. Google Analytics can be used to give insights into bounce rate, average session and more. Further, measuring inbound links is important as it can help ensure the content is on the mark.

The piece also states the importance of measuring cost per lead for multiple types of content and multiple channels to analyse what performs better. Additionally, tracking social shares and engagement to see how well a content performs is suggested.

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