68% of people find it helpful when advertising pays regard to the current scenario

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 20, 2020, 10:32 AM UTC

Consumption of streaming services and social media increased 42% and 33.8% among 18-44-year-olds respectively.

This article shares reports on the impact of COVID-19 on people’s preferences, marketing, and tech. 68% of people found it helpful when ads showing were relevant to the current scenarios. And, 79% of consumers were prompted to take action by a digital ad, as per Adtaxi.

GlobalWebIndex’s reports, 83% of consumers are preferring brands that are providing flexible payment options during the pandemic, while 81% are favouring companies offering free services. And four in ten consumers believe that brands should continue advertising amid the pandemic.

However, top decision-makers in marketing consider realigning budgets and people resources, customer communications and the likes as challenges. Further, virtual events were anticipated to increase by 78% of marketing leaders, followed by web content (72%).

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