34% of those observing Ramadan plan to purchase at least 1-2 weeks before the month commenced.
Facebook has recently released marketing insights on consumer trends around the month of Ramadan. According to it, 51% of observers consider Ramadan the best time to find deals. 41% of Ramadan observers report purchasing more during the festive season.
However, 34% of those polled shop 1-2 weeks before the Ramadan month begins, followed by 24% of consumers who shop 3-4 weeks before. Only 17% of consumers don’t plan ahead.
This article states that Facebook is looking to provide resources like insights, tips and reports via a dedicated mini-site to marketers around Ramadan. The company says, "While business opportunities exist during the month, it is a special time for the community, particularly now when there’s a crisis at hand."
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