Split consumers into buyer modalities to analyse intent related to product or service

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 17, 2020, 1:14 AM UTC

Engaging users can be useful in turning them into customers.

This article suggests steps on launching inbound marketing strategies for an online store. Online retailers can leverage inbound marketing to scale engagement with prospective, current and past customers.

The author recommends segmenting people into buyer modalities as that analyses customer intent related to product or service. Further, the KPIs online retailers can use are website traffic, ecommerce conversion rate, average order value and more.

Retailers can leverage blog posts to explain a clear path to purchase for customers. This can be done with the help of product images and links. Additionally, social media and paid media efforts can also be made a part of an online retailer’s inbound marketing strategy.  

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[12 minute read]