Sharing a story can help businesses better leverage attraction marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 17, 2020, 2:01 PM UTC

Communicating through stories can help brands ensure that their marketing campaigns do not look like direct advertisements.

This piece argues brands can share a story to leverage attraction marketing and build an emotional connection with their audiences. Instead of convincing the customers to make a purchase, marketers can include valuable information about the products/services in their messages.

Businesses can mention the products by name in their messages and link them back to the product page. Brands can also include statistical data into their narratives while maintaining accuracy and relevance in the information.

Marketers must choose the right channel that supports the type of messages that brands want to convey. Visual platforms like Twitter and Instagram can be used to deliver messages involving videos and graphics. But, to tell a story, brands should choose platforms that support long-form content.

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