To boost click-to-open rates, craft email subject with a sense of urgency and leverage FOMO

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 17, 2020, 9:14 AM UTC

Set clear expectations in subject lines for higher open rates.

This article suggests tips for crafting email subject lines to help marketers pique the interest of their readers and improve open rates. Capitalise on the fear of missing out (FOMO) factor in subject lines with phrases like “Last Chance” to induce a sense of urgency and improve click-to-open rates.

Writing “curiosity” subject lines can further help brands attract the attention of their readers and boost open rates. Marketers should ensure the subject lines aren’t misleading, while still maintaining the curiosity levels among readers.

However, subject lines with “dead-on” offers, wherein users are directly informed about the contents of the email can help brands effectively enhance open rates. To promote content, brands should craft subject lines that tell a story that’s relevant to the audiences.

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