Advertising associations protest Michigan's ad restrictions on Big-Box retailers

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April 17, 2020, 5:48 PM UTC

The government’s stay-at-home mandate restricts businesses from selling or promoting non-essential products.

The Association of National Advertisers (ANA) has protested against certain restrictions created by the stay-at-home mandate order passed by the Governor of Michigan, Gretchen Whitmer. Associations like the Interactive Advertising Bureau, among others, have also joined ANA in its protest saying that the order violates the First Amendment that protects free speech.

Advertisers said the restrictions could harm media outlets by eliminating their ad revenue sources. They further said the authorities should remove the restrictions as advertising supports news organisations and public service campaigns that educate Michigan residents about COVID-19.

The article also cites numerous law professionals stating the authority needs to provide a detailed explanation saying how this step would solve a problem. Santa Clara University law professor Eric Goldman said it could otherwise be “unconstitutional.”

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