Showcasing leadership by prioritising stakeholders can help brands survive the pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 16, 2020, 3:09 PM UTC

Taking measures like installing screens at checkouts can help safeguard customers and employees.

This piece argues that organisations that will prioritise their stakeholders during the pandemic are more likely to better deal with the crisis. Companies should take tangible, action-based and targeted steps to navigate the situation successfully.

Taking initiatives aimed at helping frontline health professionals like making equipment instead of making donations and financial pledges can better help businesses connect with the people. Committing to support healthcare in a more meaningful manner can help organisations foster better relationships with their stakeholders.

Organisations should low-key continue their recruitment process instead of completely shutting it. Businesses can also announce reductions in their executive pay like GE and Disney have done to protect their employees.

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[3 minute read]