To build domain authority and optimise search rankings, establish a link building strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 16, 2020, 12:08 PM UTC

Ranking high enough without link building could be difficult.

This article states the importance of link building for SEO. Link building not only improves a site’s search rankings but also helps build domain authority and trustworthiness. With Google using PageRank to calculate domain and page authority, brands must include a slew of quality links in their content to rank higher.

Further, marketers can effectively increase traffic on their websites and improve brand visibility with link building. While brands can optimise website content with quality keywords, link building can provide brands with the required momentum to build domain authority.

Brands should have a formal link building strategy to earn quality links. Creating high-quality content and syndicating it with other websites helps earn links. Additionally, brands can publish regular onsite blogs to serve as the anchor for future links.

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