B2B Businesses should leverage SEO to reach their audiences during the pandemic effectively

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 15, 2020, 3:02 PM UTC

According to a study, 63% of marketers believe SEO has become more important during the pandemic.

While people are looking for answers online around the health crisis, both B2B and B2C businesses should use SEO to reach audiences and answer consumer queries. It can also help provide more stability to businesses during this pandemic.

Brands should ensure their webpages pages are indexed, and their content is optimised to help users easily find them. Providing best-answer content at the centre of SEO-centric marketing efforts will offer better opportunities for B2B marketers.

Industry experts have already been advocating the importance and usage of structure data and increase in predictive search features as well as a more technical SEO approach. The article states that B2B companies that continue to leverage SEO tactics would perform better even after the crisis.  

Read the original article

[6 minute read]