French antitrust authorities levy fee for Google to display news, setting a precedent for Europe

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 14, 2020, 2:09 AM UTC

Google has already started negotiations with publishers.

The article cites a Bloomberg report, as per which, the French antitrust authorities have passed a directive, imposing Google to pay publishers to display news content in France. Currently no licensing or pricing framework has been decided. Google has been given three months by the antitrust regulator to come to terms with French publishers.

The final version of directive, however exempts hyperlinks with “individual words” from copyright licensing requirements. The decision came into effect after a complaint was filed by group of French publishers in November last year.

The article states that the decision by the French antitrust authorities could pave way for similar directives by regulatory bodies across Europe. Google shares, “We will comply with the FCA’s order while we review it and continue those negotiations.”

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