Consumer search behaviour seeing changes in retail, home delivery among other areas amid pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 14, 2020, 1:07 PM UTC

Search interests piqued in areas around routines and self-care among others.

Google has published data on recent search trends and it highlights the impact of the pandemic on consumer search behaviour. With consumers needing critical information and content, search interest in areas like retail, home delivery, and others have risen.

Acknowledging the new reality and providing credible and detailed information is recommended by Google. Interests in topics like “with me” are trending on YouTube, with people looking to make virtual connections.

Changes in routine have also led to increased search interest for items like “stationary bicycles” and “dumbbell sets.” Google recommends brands to leverage the findings to help people adjust to their new routines with updating and publishing content often. People are searching for “puzzles” and “relaxation” and virtual tours of galleries and museums to ease boredom, anxiety, and uncertainty.

Read the original article

[4 minute read]