User-generated content will take centre stage amid lockdown

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 09, 2020, 6:42 PM UTC

Social media is witnessing a shift with its advertising inventory and ROI going up.

This piece states that brands will cut down on content as the economic downturn starts to bite, and companies start laying off more employees. Major brands will be looking to leverage user and employee-generated content as they are unable to create desired visual content while working from home.

Many businesses that are pausing social media ad campaigns for Q2 and Q3 might utilise this time to activate social listening and participating in conversations around the brand. Executives are also likely to build their personal social profiles due to the COVID-19 outbreak.

This piece also posits that the next big social media platforms in the future might not be traditional social channels. There are already signs of it with organisations trying to use non-conventional social networks like Zoom and Twitch.

Read the original article

[4 minute read]