Twitter to now share more user data with advertisers, having disabled a privacy feature

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 09, 2020, 2:35 AM UTC

Users in the European Union will have the option to opt-out of the privacy change.

The social media platform has disabled a privacy feature that allowed users to prevent sharing of some private information with businesses. Twitter said it has removed users' control over “mobile app advertising measurements”, while “Share your data with Twitter’s business partners” option in the privacy settings still exists.

Information like ads seen and interacted with and the tracking identifier for the phone can now be accessed by advertisers. However, users in the European Union, the European Free trade association and the United Kingdom can still keep their mobile ad data private from advertisers.

A spokesperson for Twitter said the update is “part of our ongoing work around transparency and control”. The move is so Twitter can “continue operating as a free service”.

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