Content marketing can be leveraged to build a personal brand online

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 09, 2020, 3:31 PM UTC

Marketers should hone their brand voice to keep it consistent across all types of content. 

This piece suggests marketers should leverage content to build up a personal brand and improve their credibility and increase awareness. Besides, creating written content brands can also create podcasts or videos on YouTube to reach out to more people.

Marketers can also participate in marketing events to build up their personal brands by connecting with other experts and exchanging views about current marketing trends. Being a speaker at a marketing event can further help them boost their credibility as an expert.

The author suggests marketers should align personal brand-building efforts with that of their companies’ efforts and become employee advocates for their organisations. Most people prefer interacting with accounts run by individuals instead of the official company handles.

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[7 minute read]